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The Essential Guide to Amendments and Franchising Your registered trademark is a vital business asset—it’s the cornerstone of your brand identity, customer trust, and long-term value. But simply registering it isn’t the finish line. As your business evolves, so must your trademark protection. This is where Trademark Amendment and Trademark…

The Power of International Trademark Registration Thinking of expanding your brand globally? Securing your trademark internationally is a critical step, and the process can often seem daunting. Fortunately, the Madrid Protocol, an international treaty administered by the World Intellectual Property Organization (WIPO), offers a streamlined and cost-effective solution for international…